Small businesses need short videos that explain what they do, and most can’t afford an agency. That’s the gap this plan uses: you make simple whiteboard explainers with InstaDoodle and sell them as a service. It’s active work, not passive income, but the tool pays for itself after a couple of orders.
The receipt
This method at a glance
| Startup cost | $134, or $201 with AI voices |
| Time per video | A few hours at first, less with templates |
| Market price | From about $50 for 30 seconds on Fiverr |
| Skills needed | Short script writing and client outreach |
| Income | Not guaranteed |
New to the tool? Read our InstaDoodle review first. It covers what it does, the full price with upgrades, and the refund details.
Why it works, and where it doesn’t
Clinics, coaches, trainers and course creators all need short videos that explain what they offer. Agencies commonly quote $1,000 or more per explainer video, which prices most small businesses out.
The catch is competition. Fiverr is full of experienced whiteboard animators, including sellers with 4.9-star ratings and nearly 1,900 reviews who offer a 30-second video with script and voiceover for $50. You won’t win on price. This plan wins on two other things: a focused niche, and clients who aren’t shopping on Fiverr in the first place.
Step 1: Get the right license first
The $37 InstaDoodle package only covers videos for yourself and your own business. InstaDoodle’s own Pro upgrade page states that selling your videos requires Pro. Budget for:
- InstaDoodle: $37 one-time.
- Pro upgrade: $97 one-time, or $47 a month. This adds the commercial license plus 2K and 4K export.
- AI Wizard (optional): $67 one-time for AI scripts and AI voiceovers. You can skip it and record voiceovers yourself.
That’s $134 to start, or $201 with AI voices. Two Standard orders at the prices in Step 4 cover it.
Step 2: Pick one niche
A niche lets you reuse scripts, templates and characters, which is how you get faster and earn more per hour. Start with businesses that have something to explain:
- Dental and physio clinics: what a treatment involves, before the appointment.
- Gyms, coaches and trainers: how a program works and what members get.
- Real estate agents: how buying, selling or renting works.
- Online course creators: lesson intros and course trailers.
- Tutors and schools: short concept explainers.
- Non-profits: how donations are used.
Step 3: Make three sample videos
Nobody buys without seeing your work. Make three samples of 30 to 60 seconds for your niche, using realistic but made-up businesses. Aim for about 130 to 150 words per minute of video. Export each one in widescreen and in vertical 9:16 for Reels and Shorts, because most clients will want both.
A sample script you can adapt
Here’s a script of roughly 40 seconds for a physiotherapy clinic. Swap the details for your niche and keep the five-part structure.
| Part | Voiceover | What to draw |
|---|---|---|
| Hook | “Back pain that won’t go away? You’re not alone, and you don’t have to live with it.” | A person holding their lower back |
| Problem | “Most people rest, take painkillers and hope. It helps for a while, then the pain comes back.” | Calendar pages flipping, a pill bottle |
| Solution | “At [Clinic name], we find what’s causing your pain, then build a plan of hands-on treatment and simple exercises you can do at home.” | A physio working with a patient, a checklist |
| Reassurance | “Your first assessment takes [45 minutes], and you’ll leave knowing what’s wrong and what to do next.” | A clock, a lightbulb |
| Call to action | “Book your assessment at [website] today.” | A laptop showing the booking page |
And here is InstaDoodle’s own sample for entrepreneurs, to show the finished style you’d be selling:
Step 4: Package your offer
Clear packages make buying easy and stop a small job growing into a big one. A simple starting point:
| Package | What’s included | Example price |
|---|---|---|
| Starter | 30-second video, template visuals, AI or recorded voice, 1 revision | $49 to $79 |
| Standard | 60-second video, script written for the client, custom AI doodles, widescreen and vertical versions, 2 revisions | $99 to $179 |
| Monthly | Four 15 to 30 second social clips every month | $199 to $299 a month |
These are example prices based on what whiteboard sellers charge on Fiverr, from about $50 for 30 seconds up to around $285 for 60 seconds with original drawings. Test them in your market and raise them as your portfolio grows.
Step 5: Find your first clients
Option A: Fiverr and Upwork
List a gig for your niche, such as “Whiteboard explainer videos for dental clinics”, rather than a generic one. Fiverr keeps 20% of every order, so set your prices with that in mind.
Option B: Direct outreach (usually better)
Search Google Maps or Instagram for businesses in your niche with no video on their website or profile. Send a short, personal message, for example:
Hi [Name], I make short whiteboard videos that explain what businesses like [Business] do in under a minute. I put together a quick 10-second sample using your clinic’s name and can send it over. If you like it, a full 60-second version is [price].
The free 10-second teaser does the selling. It takes minutes with a template, and a video with their own name in it is far more convincing than a portfolio link.
Option C: People you already know
Tell your network what you now offer. Shop owners, teachers and coaches you already know are often the easiest first sale, and your first testimonial.
Step 6: Deliver fast, then ask for a testimonial
- Send a three-question brief: what they do, who it’s for, and what viewers should do next.
- Write the script and get it approved before you animate. Script changes after animating cost you hours.
- Build the video from your niche template and export it in 1080p or 4K.
- Deliver widescreen and vertical versions, with the number of revisions you agreed.
- Ask for a short testimonial and permission to show the video in your portfolio.
What the numbers look like
Say you sell four Standard videos a month at $129. That’s $516. Through Fiverr, after the 20% fee, you keep about $413. Your tool costs are covered after the first two orders.
Getting to four orders a month can take weeks of outreach, and some months will be slower. Treat this as an example, not a forecast.
Mistakes to avoid
- Selling videos on the $37 license. Client work needs Pro.
- Using logos, characters or music you don’t have rights to. Use the client’s own logo with their permission, plus InstaDoodle’s built-in elements.
- Promising results. Don’t promise that a video will go viral or double sales. Sell a clear, professional video, not an outcome.
- Offering unlimited revisions. Cap them in every package.
- Racing to the bottom. Some Fiverr gigs start at $5 to $15. You can’t beat that on price, so compete on niche and service.
Who this suits
A good fit if… you can write clearly, don’t mind reaching out to businesses, and want a small, skill-based side income.
Not a fit if… you want passive income, or you’re not willing to pitch clients.
Earnings disclaimer: The figures in this guide are examples based on public marketplace prices, not income claims. Results depend on your skills, niche, effort and market.
Update log: 28 September 2026: first published, with prices and fees checked that day.
Sources
- InstaDoodle’s Pro upgrade page (license and pricing), checked 28 September 2026
- Fiverr whiteboard gigs, for example this $50 gig and this $285 gig
- Fiverr seller fees explained
- Whiteboard animation cost guide
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